Among professionals who have proved their dedication and capability to handle challenging situations, Don Ressler stands out and emerges as a serial entrepreneur whose background proves that dedication and precision are among the paths ambitious entrepreneurs should adopt for the achievement of success. He has managed several businesses and come out as a serious entrepreneur with a vast experience record.
When he launched FitnessHeaven.com, Don Ressler barely had any prior experience in the field of online marketing, but his dedication to learn and adopt new ideas saw him get through the hurdles. He was motivated by the achievement of success in this venture as he made profits two years after establishment and there was notable growth during that period. Therefore, Don Ressler thought it would be awesome if he ventured into other areas and expanded his net of investments. The first step he made was to sell Fitnessheaven.com, which was bought by Intermix Media in 2001.
The then Chief Operations Officer of Intermix Media, Adam Goldenberg, came out as a passionate entrepreneur on Forbes who had great ideas and dedication to pursue online retailing and for this reason, they decided to partner in future projects. Adam brought along marketing experience that was needed to propel them to the next level.
To test their capability, they started off with Alena Media, a company that undertook advertising on behalf of businesses. They invested a lot of time and resources in the company and three years later, Don Ressler were making enormous profits. Their success at this level proved to them they could do better and even run businesses with the capacity to cover the global market. Once they sold Alena Media in 2005, they went on and began strategizing for the way forward.
The capital raised went to the formation of Intelligent Beauty in 2008. The company specializes in beauty and fitness products and for over 6 years, they have remained profitable and competitive. The management is looking to expand the market coverage of the business in future to increase its potential.
Don Ressler and Adam Goldenberg did not stop at Intelligent Beauty, but they moved on to the launch of JustFab, a company that deals with fashion products. The online subscription retail has penetrated into several markets including the United Kingdom, Canada and the U.S. They also formed Fabletics in 2014, a sportswear division of the company that operates separately but with similar features as JustFab.