Bumble founder and CEO Whitney Wolfe married Texas oil heir Michael Herd in a uniquely romantic ceremony at the Villa Treville in Positano, Italy. Set on the cliffside of Italy’s Amalfi Coast, it was lavish wedding. The elegant reception was candle lit by tall, lavender tapers, decorated with hundreds of red roses, and guests were afforded an incomparable view of the ocean. Wolfe met Herd three years ago while skiing in Aspen, Colorado with friends, and the two have been together ever since.
Wearing a gorgeous mermaid style, full lace Oscar de la Renta wedding gown, she was followed by an impressive cathedral-length train. With long, lace sleeves and a plunging V back, Wolfe turned heads all night and continues to do so thanks to she and Herd’s customized wedding hashtag, #homeiswheretheherdis. Her bridesmaids wore simple, cream silk gowns that set Wolfe’s intricate lace apart. Wolfe changed into a short lace dress to dance in – a very practical but no less elegant choice.
Wolfe’s app, Bumble is unique in the dating app market because it gives women control in the process. Women have to make the first move, and the overall vibe is chiller than competitor apps such as Tinder. In addition, many women found great friends, not just romantic partners, while using the app. In response, Bumble BFF was launched in order to facilitate best friend finding. Now, people who are already in relationships but are looking to expand their social network have a new place to turn!
Having built her career by building apps to help people find love, it’s only fitting she found her own happy ending. Recently, Bumble introduced a feature called SuperSwipe, which enables users to indicate strong interest in a potential match – sort of like going up to someone and saying “Hello,” rather than just making eye contact and hoping to be noticed. In its first two years, Bumble had over 5,000 engagements and weddings stem from encounters facilitated by the app. Wolfe herself never used Bumble for dating – she had already met Herd by the time she created it – but says she would have absolutely used it had it been around earlier. It’s clear that she knows what she’s talking about.